Danielle Blundell, Home Director for Apartment Therapy

Danielle is the Home Director for Apartment Therapy, which is a lifestyle blog and publishing company focused on home design and decor. I hope you enjoy our talk where we discuss Danielle's editorial journey into the interior design industry, and what is Apartment Therapy doing in front of and behind the lens to create more diversity?

Angela Belt’s The Dark Side Design for the Small Cool Experience illustrated by Dani Drankwalter

Angela Belt’s The Dark Side Design for the Small Cool Experience illustrated by Dani Drankwalter

I am officially kicking off the fall season with my latest podcast interview with Danielle Blundell, the Home Director for Apartment Therapy. Ever since I was in my early twenties, and I got my first apartment in Brooklyn, the AT blog was my interior design Bible. Ever year I remember agonizing over images from the Smallest Coolest Contest, and studying how could I maximize every square inch of my apartment. In that little space I had a full size bed, a leaning desk, and a 65” sofa and media unit. So when I got picked to be one of the twenty designers for the Small/Cool experience for Apartment Therapy it was a dream come true.

I hope you enjoy my talk with Danielle where we discuss her editorial journey into the interior design industry. Plus, in connection to the Black Lives Matter Movement, what is Apartment Therapy doing in front of and behind the lens to create more diversity?

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Danielle Blundell is a New York-based writer and editor that covers interiors, decorating, and organizing. She was the Senior Home Editor at Meredith publications, and she has written and been in a senior editorial positions for multiple publications including: This Old House, Family Circle, and Rachael Ray Magazine just to name a few. Danielle is now the Home Director for Apartment Therapy, which is a lifestyle blog and publishing company focused on home design and decor. The website was founded in 2004 and is currently led by Maxwell Ryan.

This week’s Interior Design Game is Name That Trend.  Since Danielle is a guru at trend forecasting, I gave her word descriptions from a popular trend article she wrote that I have used on this show with other guests. She had to guess that trend with rapid fire responses. Shop the conversation with the mood board I designed below:

***This mood board was designed with the Morpholio Board App

***This mood board was designed with the Morpholio Board App

  1. Boucle, although in Danielle’s opinion how practical is it? Beaumont Bouclé Settee

  2. Broken Stripes, a patterned rug that took off for 2020- San Pedro Area Rug Olive - 8' x 10'

  3. Painted arches, when in doubt put an arch on it- REMOVABLE Painted Arch Wall Decal, 22" wide - Fabric Peel & Stick!

  4. Small Cool Contest, Interior shot from the Teeny Tiny Winner- Monique Villiger’s home

  5. Beige is back, another trend for 2020 that really took off- Beigeing by Clare paint

  6. Mask hook, a simple idea for under $15 to organize your face masks- Set of 3 Steel Hooked Refrigerator Magnets

  7. Rachael Ray Home collection- Highline by Rachael Ray Home Upholstered Canopy Bed

  8. This Old House publication from 1980, Danielle’s first job in the interior design industry- This Old House: Restoring, Rehabilitating, and Renovating an Older House Paperback

    ***This mood board was designed with the Morpholio Board App

 https://www.google.com/amp/s/www.apartmenttherapy.com/how-the-biggest-home-decor-trends-of-the-year-will-look-in-2020-36677880%3famp=1 and then ask you to name that trend, rapid fire responses.