If your looking at your brand and you feel like your portfolio is fire, but no one seems to be picking up on your work; hiring a PR agent can make all the difference from being stuck and going nowhere, to growing your business in the right direction.
This week I’m excited to talk with Byron Cordero, Principal at Cordero Consulting to give us the deets on the importance of media relations and interior design. Byron has been in PR since as long as he can remember, and he is in one of the most competitive PR markets in the world—New York City. Little do interior designers know that the real matchmakers that help your business grow are people like him. They are the real matchmakers between publications and brands that are looking for interior designers who can execute a certain look or style. So when it comes to representing interior designers and gettting them to the next level, Byron shares how you have to listen, and not just what they’re saying, but what are these designers doing to stand out from the crowd?
Byron and I also discussed the hurdles that he has experienced as a man of color in the interior design industry, and why allyship and calling out a racist incident when it happens are so important to begin to move forward with these issues.
For this week’s mood board, I designed an office space inspired by Byron’s overall style. I also thought an office space was fitting because when you get a PR agent it’s time to get to work!
***This mood board was designed with the Morpholio Board App