As we enter the second quarter of 2021, many of you interior designers may be asking yourself, “How can I grow my business?” Well hiring Natalie Norcoss and her PR firm, A Design Parternship may be your solution. As a former interior designer turned CEO of a PR firm that targets interior designers and lifestyle brands, Natalie knows how to turn those problems into actionable items to get your business going in the right direction. This week I talked with Natalie about how she started a Design Partnership, and what her thoughts are on the latest trends from Forbes. Also bonus news, Natalie is giving out a FREE content calendar to anyone who fills out this form here!
Natalie Norcross is an entrepreneur at heart. The founder of A Design Partnership, a PR agency specializing in design, and a former interior designer herself, she has an in-depth understanding of the design and luxury market and a visionary for driving business growth, brand awareness, and securing powerful press placements.
Natalie started her career as an interior designer. After building and selling her successful residential and hospitality design firm in 2008, she was repeatedly approached by other designers to help them with marketing and business development. Since then, the agency has grown to a dynamic group of communication experts who focus on growing the brands of our global client base through media relations. Passionate about helping clients transform their brands by securing coverage and feature stories in domestic and international publications including Architectural Digest, Elle Decor, House Beautiful, Robb Report, New York Times, The Wall Street Journal, Departures, Town & Country and World of Interiors. The team has vast experience working with brands, start ups, e-commerce and interior designers across luxury and mass market categories, including home and design, fashion, tech, beauty, travel and hospitality. From content curators, to results oriented experts, she leads a dynamic, design-savvy team who knows the shelter industry, love their craft, and are fanatical about helping brands grow. Natalie is an official member of Forbes Agency Council, as well as a regular speaker and panelist in both the communications and design industries.
On this week’s Interior Design Game: True or False, and Why? Natalie and I focus on this article from Forbes, Eight interior Design Trends we will see in 2021 by Amanda Lauren. This week’s shoppable mood board is all about what Natalie loves from Forbes’ predictions for 2021.
Natalie agrees vibrant shades of green are definitely trending this year. Check out this best seller at Clare.com- Current Mood
This year more than ever the outdoors is influencing the indoors in interior design- Malibu Woven Bench
To learn more about Natalie’s company, A Design Partnership- Services & Pricing
Traditional-Inspired looks are making a comeback- 20th Century Modern Baker Furniture End Table
Expect to see more dramatic uses of stone finishes this year- VICTORIAN FIRENZE
Refined curves from the 80s are back- Fitz swivel chair
Flexible kitchen Layouts say hello, goodbye open concept kitchens- A design by a client of A Design Partnership @maestristudio
People are going BOLD with walls in 2021- 'El Quijote' Wallpaper by Chris Benz - Persimmon