Danielle Deavens is the co-founder of Bold Xchange, the most convenient way to buy Black online. The e-commerce shop offers a curated collection of products from Black-owned brands—items like coffee, tea, candles, and skincare. Danielle, along with her partner Doug, tries all the brands Bold Xchange carries, and has tested dozens of products in search of the best Black businesses have to offer.

When she's not hunting down new brands to try, Danielle is writing about them; extending the life of her first career—magazine journalism—by penning product roundups, brand spotlights, and features of Black creatives for outlets like Apartment Therapy and The Kitchn.

What does Black History Month mean to you this year?

Every year, Black History Month is a celebration of Black icons, Black culture, and the moments that have shaped Black life. This year specifically, it feels necessary to give shine to the "ordinary" Black people throughout history. Over the past year, essential workers have quite literally kept this country going, providing care, sustenance, education, and other vital services. They have been going to work every day, despite unbelievable circumstances, and they are rightfully being hailed as heroes. So it feels fitting to look back and celebrate the Black people who may never end up in a history book, but who were vital to their communities as well—teachers, neighbors, care givers, and so many others whose work and impact too often go uncelebrated. For me, that has meant taking time to ppreciate my own ancestors, without whom I would not be here.

What is the first creative thing you are going to do post-pandemic?

One of my favorite things about working on Bold Xchange is speaking with business owners, and I'd like to do more of that in person. I moved to St. Louis in early January, and I can't wait to explore the Black business community here, getting entrepreneurs in front of the camera to record their stories, challenges, and triumphs.