My name Is Rebecca Frick, and I’ve been a professional photographer in Calgary, Alberta for over 14 years. My focus has been on producing, casting, styling, art directing, photographing and editing high volume and high quality commercial & lifestyle content for worldwide image libraries – serving the advertising and publishing industries.
Spearheaded by my desire for more balanced and meaningful work, as well as a love for design, home, family and authentic imagery, I have recently changed my career focus. I’ve taken a step back from large commercial productions and turned my attention toward creating custom content for passionate small business owners, interior designers, renovation companies, real estate developers, bloggers, influencers and home lifestyle product producers.
My goal as a photographer and content creator is to work closely with clients to formulate an image creation strategy that fits perfectly with their needs and their budget.
How did you get started in interior photography?
Photography by Rebecca Frick
I worked for fourteen years producing commercial stock photography. I am very proud of the work I did over those years especially because representing diversity was always top of mind. When you’re creating photos for advertising and publishing, everything needs to feel like it’s really happening. In actuality though, every single detail has been painstakingly planned out to make it feel real. After doing this kind of work for so long, I realized I really wanted to create images that represented real environments, people and situations.
So, about a year and a half ago I decided to switch gears. I had never really explored interior photography before, but once I started collaborating with the designers, builders and craftspeople who work so hard to create beautiful spaces, I learned that it’s something I really enjoy.
How do you define authentic imagery?
To me it means, capturing reality. In this era of social media, everyone is trying to show imagery that is perfect. As an interior design photographer I get that, but I find the feeds that I gravitate towards the most are the ones where people shoot a little more from the hip. I’m attracted to people who not only share their perfect views, but who also share photos of moments from their real lives. I think the biggest struggle that you have to keep in mind with your craft as a photographer today, is finding the balance between representing the work that really speaks to you vs. the work that people want to see.
What Does Black History Month Mean To You This Year?
As a Canadian of mixed race, this question has really made me reflect on my childhood, and also makes me want to learn more Black history to share with my sons. My father was born in Canada, and my mother was immigrant from Trinidad. I feel like I grew up with a Canadian lifestyle, but the connection I had and still have to my mother’s lineage is through Trinidadian foods. I feel like her cooking brought the Trinidadian culture into our home. I think as a Canadian you are raised to know and value all cultures. Canada is a mosaic of cultures, which means you preserve your culture and celebrates others.
What is trending for you in 2020?
Photography by Rebecca Frick
Right now there are so many images out there on blogs, pinterest and social media. But not all images are created equal. As an interior design photographer I believe it’s the combination of a successful design and a great photo that brings a more professional look to a brand. I hope to see more designers and builders investing in high quality images this year.
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